Paid search engine bid management
Paid Search Engine Tools, LLCPatent 7,043,450 (the '450 patent) has been asserted by Paid Search Engine Tools, LLC against Microsoft Corp. and Google, Inc. in federal district court alleging patent infringement. The '450 patent pertains to a system for monitoring keyword bids across one or more search engines so that that marketers can make adjustments to their pay-per-click bids. This patent may impact any party that is in the business of selling keywords for advertising and marketing. The challenge is to determine whether the patent is valid.
Last updated: 3 months ago
Summary / Description
| Summary / Description | Description of the Open Text pay for placement in search results business model |
Basic Information
| Type of Prior Art | Online Publication |
| URL | http://news.cnet.com/2100-1023-... |
| Author/Creator | Staff Writer, CNET News |
| Title | Engine sells results, draws fire |
| Publication Date | June 21, 1996 |
| Publisher | CNET News |
| Directions to Document Location | |
| Additional Information | Discusses the controversy surrounding the Open Text pay for placement of search results business model that was first introduced in 1996. |
Notes / To Do
| Notes | Consider Open Text Corp. U.S. patent no. 6078914 |
Excerpt
Search engines allow users to query vast indexes of Web sites to locate information, but they often generate dizzying amounts of data that can be overwhelming. Many engines uses "relevancy rankings" that attempt to indicate how relevant the result is to the query. Web publishers, on the other hand, want search engines to help their sites rise above the sea of results, relevant or not.
Open Text is offering to help those publishers by allowing them premium slots in its search engine without requiring them to buy more expensive advertising banners. Under the company's Preferred Listing service, a merchant that sells personal computers online, for example, could ensure that its Web site appears as the top listing in searches for the terms PC and computer.
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Claims
Managing an offeror's offer for a keyword
A method of managing an offeror's offer for a keyword made to a search engine, said offer identifying an amount said offeror will pay upon a searcher's use of an offeror-supplied reference located upon the keyword within said search engine, comprising receiving an authorization from said offeror, after receipt of said authorization, monitoring keyword offers at one or more Internet search engines to identify a change in said offeror's offer of interest to said offeror, and implementing said change in said offeror's offer on behalf of said offeror based upon the previously received authorization without further intervention of said offeror.
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Key word pay for placement of search results.
Key word pay for placement of search results.
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Second method for managing offers for keywords
A method of managing offers for a keyword made to a search engine, said offers identifying an amount an offeror will pay upon a searcher's use of an offeror-supplied reference located using the keyword within said search engine, comprising presenting adjacently-ranked authorized payment amounts for a plurality of target keywords at one or more Internet search engines on a single display screen, each keyword comprising one or more words, in a manner that distinctively identifies one or more selected authorized payments of interest.
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Key word pay for placement of search results.
Key word pay for placement of search results.
Claim Chart
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Managing offers for a keyword
A method of managing offers for a keyword made to a search engine, said offers identifying an amount an offeror will pay upon a searcher's use of an offeror-supplied reference located using the keyword within said search engine, comprising accumulating adjacently-ranked authorized payment amounts for a plurality of target keywords, each target keyword comprising one or more words, each authorized payment amount representing an offeror's authorized payment for one of said keywords at one or more Internet search engines, and presenting the adjacently-ranked authorized payment amounts for a plurality of target keywords on a single display screen to a user.
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Key word pay for placement of search results.
Key word pay for placement of search results.
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Change dependent on change in keyword usage
The method of Claim 12 wherein the change is identified as a result of an increase or decrease in the use of a keyword by searchers of the search engine.
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Key word pay for placement of search results.
Key word pay for placement of search results.
Claim Chart
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