(2) col. 3, ln 53 - col. 5, ln 3 - It is therefore a principal object of the present invention to devise a method and system for Internet searching and indexing in which Web site owners can determine for themselves the rankings that their information or services should receive in competition with others, and not through computation of a ranking based on arbitrary factors or subjective determination by a search service. It is a further object that the Web site owners be able to readily upgrade or downgrade their rankings based upon their assessment of market factors on an on-going basis. It is also desirable that this system be readily implemented at manageable cost and readily understood by users without having to accept a new search orthodoxy or unfamiliar change of search usage. In accordance with the present invention, a method and system of network site searching and listing comprises a listing server connected to a network accessible by a plurality of users, having a site listings database containing a plurality of site listings, each of which is provided by a site listing subscriber and includes a title or description of the content of the respective site, a network address at which the site can be accessed on the network, and a denominated value to be paid by the subscriber associated with the site listing while it is maintained on the listing server, wherein said listing server provides a search report of listings relevant to a search inquiry from a user in which the listings are ranked in order according to the denominated values associated with the listings. . . (3) col. 7, ln 36-50 - When a subscriber is ready to make payment of the amount or increment to the subscription fee, the system can automatically execute a credit card payment transaction. Once payment is validated, the system will automatically update the database and begin listing the URLs in the appropriate categories and rankings in response to new search queries. Because the positions of the listings are based on objective criteria, i.e., the denominated value paid by the subscriber, the subscriber can pay an increment to improve a listing's position relative to other URLs within the service, and have the new position immediately reflected in the search database. This eliminates the long delays and arbitrary results offered by conventional search services which must evaluate content or classification before adding or updating a listing.