(2) col. 7, ln 1-20 - Input data set Output data set All web-page developers information New web-page list (permanent) about web address and key-words Content Provider's list: This is a list (associated with each key-word) of content providers which must typically [that] pay to illustrate content with the key-word. The price paid is dependent on the number of other content providers, the amount they spend and the number of times the key word is searched for. Input data set Output data set Key-word Content Providers list - a list of Content Provider's bids for content content associated with each spots key-word permanent) High-flyers hit-list: This a list of web-pages (associated with every keyword) that are increasing in popularity at the highest rate. It is an indication of how rapidly web-pages are rising up the users' choice hit-list and it is used as a means to ensure that new emerging web-pages rise to the top of the users' choice hit-list. (3) col. 31, ln 16-37 - Keyword content data table 804 is illustrated in more detail in Table 12 below, and its characteristics are: H is the cumulative number or hits for one time period for the keyword. This is the number of times people choose that keyword; N is the number of times particular content 900 that is associated with a keyword has been sent out for display. This is not necessarily the same as H since content associated with a profile type may be have a different selection factor than content associated with the keyword. Tis selection factor can be various variables, such as votes or price; A is the selection factor for the keyword from each content provider (e.g. a selection factor could be a $ bid to be associated with that keyword); T is the total of the selection factors for each keyword and is the sum of A's; and P is the content value, as determined by votes or price, for each keyword and is T/N (e.g. this could be the $ per time content is sent out with that key word--this is a price of being associated with that key word) (4) col. 34, ln 37 - col. 35, ln 52 - When bidding for content 902, content providers select a keyword or profile to target their content from Tables 12 & 13. The search engine indicates automatically the number of times this search has been performed for the previous time period (H), the number of times items of content were sent out associated with that selection (N) and the value of the content P. The new content provider then enters the selection factor A and the system can then instantly calculate the new value (P) based on the new total bids (T). The advertiser can also be told the number of views per month they are likely to get for their bid (N*(A/T)). These changes are calculated in real-time to give the new content provider an indication of how their bid will influence the value and the views they will receive for their bid. If a value and number of views are agreeable to the advertiser they can choose to submit it as a bid for the defined period, such as a day, week, or month, for instance. The details of other content providers are, preferably, not made public. Content providers may also enter a maximum value M they can pant with for their content. This provides content providers with some security against paying too much if the value changes. If the value goes too high then a content provider's bid can drop off the list (if P is greater than M then A is not counted as a bid for that particular content provider). The bid would go back on the list if the value went down again, thus acting as a stabilizing mechanism. The content provider can, in a preferred embodiment, be notified by e-mail if their content 902 has dropped off the list due to their value limit M. . .