Paid search engine bid management
Paid Search Engine Tools, LLCPatent 7,043,450 (the '450 patent) has been asserted by Paid Search Engine Tools, LLC against Microsoft Corp. and Google, Inc. in federal district court alleging patent infringement. The '450 patent pertains to a system for monitoring keyword bids across one or more search engines so that that marketers can make adjustments to their pay-per-click bids. This patent may impact any party that is in the business of selling keywords for advertising and marketing. The challenge is to determine whether the patent is valid.
Last updated: about 1 year ago
Summary / Description
| Summary / Description | Search engine bid management tool. |
Basic Information
| Type of Prior Art | Online Publication |
| URL | http://web.archive.org/web/2001... |
| Author/Creator | Global Market Ltd |
| Title | ManageBid |
| Publication Date | June 6, 2001 |
| Publisher | |
| Directions to Document Location | http://web.archive.org/web/20010615125837/http://managebid.com/index.html |
| Additional Information | |
Notes / To Do
| Notes | It would be nice to be able to submit a private comment to the patent reviewer, because I have much information which I will not post in public. |
Excerpt
* Deal centrally with all the search engines in one go.
* You can define heirarchical defaults. That makes it very quick to input your desired rankings.
* Manage Bid fills a matrix telling you what you should bid to achieve your stated rankings for each keyword in each engine.
* Use the Auto-Pilot to have all your bids and payments automatically updated each day according to your instructions.
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Claims
Managing offers for a keyword
A method of managing offers for a keyword made to a search engine, said offers identifying an amount an offeror will pay upon a searcher's use of an offeror-supplied reference located using the keyword within said search engine, comprising accumulating adjacently-ranked authorized payment amounts for a plurality of target keywords, each target keyword comprising one or more words, each authorized payment amount representing an offeror's authorized payment for one of said keywords at one or more Internet search engines, and presenting the adjacently-ranked authorized payment amounts for a plurality of target keywords on a single display screen to a user.
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good
good
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Change dependent on change in keyword usage
The method of Claim 12 wherein the change is identified as a result of an increase or decrease in the use of a keyword by searchers of the search engine.
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bloody obvious by now - what a godawful web site interface - what's a "claim chart" - is it this box?
bloody obvious by now - what a godawful web site interface - what's a "claim chart" - is it this box?
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Managing an offeror's offer for a keyword
A method of managing an offeror's offer for a keyword made to a search engine, said offer identifying an amount said offeror will pay upon a searcher's use of an offeror-supplied reference located upon the keyword within said search engine, comprising receiving an authorization from said offeror, after receipt of said authorization, monitoring keyword offers at one or more Internet search engines to identify a change in said offeror's offer of interest to said offeror, and implementing said change in said offeror's offer on behalf of said offeror based upon the previously received authorization without further intervention of said offeror.
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good
good
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