Paid search engine bid management
Paid Search Engine Tools, LLCPatent 7,043,450 (the '450 patent) has been asserted by Paid Search Engine Tools, LLC against Microsoft Corp. and Google, Inc. in federal district court alleging patent infringement. The '450 patent pertains to a system for monitoring keyword bids across one or more search engines so that that marketers can make adjustments to their pay-per-click bids. This patent may impact any party that is in the business of selling keywords for advertising and marketing. The challenge is to determine whether the patent is valid.
Last updated: about 1 year ago
Summary / Description
| Summary / Description | (1) Abstract - A method and system for providing a set of search terms in response to a user input are disclosed. A first set of search terms is selected from a master set of search terms based upon a match between the input and the search terms or based upon a predefined association between the input and the search terms. A second set of search terms is selected from the first set of search terms in response to a value score that is established for each of the search terms. The value score is selected based at least in part upon the amount of revenue that each search term generates for the system's operator. |
Basic Information
| Type of Prior Art | Issued Patents - US |
| Country | United States of America |
| Patent/Application # | 6704727 |
| Kind Code | United States (US) - United STATES Patent - A |
| Patentee Name | Assignee: Yahoo! Inc. |
| Relevant Pages, Columns, or Lines | (1) Abstract; (2) col. 2, ln 2 |
| URL | http://patft.uspto.gov/netacgi/... |
| Publication Date | January 31, 2000 |
| Additional Information | Date listed is filing date |
Notes / To Do
| Notes | |
Excerpt
(2) col. 2, ln 27-46 - In accordance with one embodiment of the invention, a set of search terms is provided to a user in response to an input that is provided by the user. In response to the input, a first set of search terms is generated from a master set of search terms where a portion of each of the search terms in the first set match the input. A second set of search terms is then selected from the first set of search terms based upon a value score that is established for each search term. The value score can be established based, at least in part, upon how much revenue is generated by the search term. The second set of search terms can then be displayed to the user.
According to another embodiment of the invention, in response to input provided by the user, a first set of search terms is generated where the terms are associated with the input, but do not match the input. A second set of search terms is then selected from the first set of search terms based upon a value score that is established for each search term. The value score can be established based, at least in part, upon how much revenue is generated by the search term.
(3) col. 5, ln 4-19 - The value score for each search term can be determined in any number of ways. In a preferred embodiment, a value score comprises a number or index that is between 1 and 100 and is calculated as a composite based upon a number of factors. In a preferred embodiment, where the system 10 is used in conjunction with a pay for performance search engine, the index is a composite in which 85% of the composite is the revenue that that term has generated for the search engine operator and 15% of the composite is the number of time the term has been used in a search in a certain time period. The revenue is preferably calculated by multiplying the bidded amount for a search term and the number of times that search term is entered. The time period for the number of searches preferably comprises one month but can comprise any period of time. The value score can also comprise one or more letters or other symbols.
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Claims
Managing an offeror's offer for a keyword
A method of managing an offeror's offer for a keyword made to a search engine, said offer identifying an amount said offeror will pay upon a searcher's use of an offeror-supplied reference located upon the keyword within said search engine, comprising receiving an authorization from said offeror, after receipt of said authorization, monitoring keyword offers at one or more Internet search engines to identify a change in said offeror's offer of interest to said offeror, and implementing said change in said offeror's offer on behalf of said offeror based upon the previously received authorization without further intervention of said offeror.
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References 1 and 2 above
References 1 and 2 above
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Second method for managing offers for keywords
A method of managing offers for a keyword made to a search engine, said offers identifying an amount an offeror will pay upon a searcher's use of an offeror-supplied reference located using the keyword within said search engine, comprising presenting adjacently-ranked authorized payment amounts for a plurality of target keywords at one or more Internet search engines on a single display screen, each keyword comprising one or more words, in a manner that distinctively identifies one or more selected authorized payments of interest.
Relevance
References 1 and 2 above
References 1 and 2 above
Claim Chart
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Managing offers for a keyword
A method of managing offers for a keyword made to a search engine, said offers identifying an amount an offeror will pay upon a searcher's use of an offeror-supplied reference located using the keyword within said search engine, comprising accumulating adjacently-ranked authorized payment amounts for a plurality of target keywords, each target keyword comprising one or more words, each authorized payment amount representing an offeror's authorized payment for one of said keywords at one or more Internet search engines, and presenting the adjacently-ranked authorized payment amounts for a plurality of target keywords on a single display screen to a user.
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References 1-3 above
References 1-3 above
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