Paid search engine bid management
Paid Search Engine Tools, LLCPatent 7,043,450 (the '450 patent) has been asserted by Paid Search Engine Tools, LLC against Microsoft Corp. and Google, Inc. in federal district court alleging patent infringement. The '450 patent pertains to a system for monitoring keyword bids across one or more search engines so that that marketers can make adjustments to their pay-per-click bids. This patent may impact any party that is in the business of selling keywords for advertising and marketing. The challenge is to determine whether the patent is valid.
Last updated: 3 months ago
Summary / Description
| Summary / Description | The present invention provides a method and system for listing network search results. The network has a plurality of sites. Each site has a plurality of pages. The method and system comprise searching the network based on a search term and saving original results from the search and modifying the results of the search wherein at least one of the plurality of pages of a site containing the search term is excluded from reference in the search results and a reference to the home page of the site is included in the search results. Through the use of a method and system in accordance with the present invention, the number of result hits listed on the results list produced by a web search engine will be dramatically reduced. Tens or hundreds of result pages are potentially eliminated. A user will also be able to quickly locate web pages, within each of the individually listed web sites, that contain the search term(s). As a result, a user within a network system such as the Internet is no longer burdened with having to review page after page of irrelevant information related to his/her searches, where the information is duplicative or undesirable because of its relation to a web site that is of no interest to the user. |
Basic Information
| Type of Prior Art | Issued Patents - US |
| Country | United States of America |
| Patent/Application # | 6732086 |
| Kind Code | United States (US) - United STATES Patent - A |
| Patentee Name | Assignee: IBM Corp. |
| Relevant Pages, Columns, or Lines | (1) Abstract; (2) col. 2, ln 4 |
| URL | http://patft.uspto.gov/netacgi/... |
| Publication Date | September 7, 1999 |
| Additional Information | Date listed is filing date |
Notes / To Do
| Notes | |
Excerpt
(2) col. 2, ln 40-49 - The present invention provides a method and system for listing network search results. The network has a plurality of sites. Each site has a plurality of pages. The method and system comprise searching the network based on a search term and saving original results from the search and modifying the results of the search wherein at least one of the plurality of pages of a site containing the search term is excluded from reference in the search results and a reference to the home page of the site is included in the search results.
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Claims
Second method for managing offers for keywords
A method of managing offers for a keyword made to a search engine, said offers identifying an amount an offeror will pay upon a searcher's use of an offeror-supplied reference located using the keyword within said search engine, comprising presenting adjacently-ranked authorized payment amounts for a plurality of target keywords at one or more Internet search engines on a single display screen, each keyword comprising one or more words, in a manner that distinctively identifies one or more selected authorized payments of interest.
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Managing offers for a keyword
A method of managing offers for a keyword made to a search engine, said offers identifying an amount an offeror will pay upon a searcher's use of an offeror-supplied reference located using the keyword within said search engine, comprising accumulating adjacently-ranked authorized payment amounts for a plurality of target keywords, each target keyword comprising one or more words, each authorized payment amount representing an offeror's authorized payment for one of said keywords at one or more Internet search engines, and presenting the adjacently-ranked authorized payment amounts for a plurality of target keywords on a single display screen to a user.
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Managing an offeror's offer for a keyword
A method of managing an offeror's offer for a keyword made to a search engine, said offer identifying an amount said offeror will pay upon a searcher's use of an offeror-supplied reference located upon the keyword within said search engine, comprising receiving an authorization from said offeror, after receipt of said authorization, monitoring keyword offers at one or more Internet search engines to identify a change in said offeror's offer of interest to said offeror, and implementing said change in said offeror's offer on behalf of said offeror based upon the previously received authorization without further intervention of said offeror.
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