(2) col. 4, ln 34-52 The search engine web server 108 permits network users, upon navigating to the search engine web server URL or sites on other web servers capable of submitting queries to the search engine web server 108 through a browser program 124, to type keyword queries to identify pages of interest among the millions of pages available on web pages. In one embodiment of the present invention, the search engine web server 108 generates a search result list that includes, at least in part, relevant entries obtained from and formatted by the results of the bidding process conducted by the account management server 112. . . (3) col. 5, ln 26-51 The bids submitted by the web site promoters are used to control presentation of search results to a searcher using client computer 122. Higher bids receive more advantageous placement on a search result list generated by the search engine web server 108 when a search using the search term bid on by the advertiser is executed. In one embodiment, the amount bid by an advertiser comprises a money amount that is deducted from the account of the advertiser each time the advertiser web site is accessed via a hyperlink on the search result list page. . . (4) col. 7, ln 12-34 Search result list entries 310a-310h may also show the rank value 360a, 360b, 360c, 360d, 360e, 360f, 360g, 360h, 360i of the advertisers' search listing. The rank value 360a-360i is an ordinal value, preferably a number, generated and assigned to the search listing by the processing system of the search engine web server. Preferably, the rank value 360a-360i is assigned in a process, implemented in software, that establishes an association between the bid amount, the rank, and the search term of a search listing. . .