Paid search engine bid management

Paid Search Engine Tools, LLC

Patent 7,043,450 (the '450 patent) has been asserted by Paid Search Engine Tools, LLC against Microsoft Corp. and Google, Inc. in federal district court alleging patent infringement. The '450 patent pertains to a system for monitoring keyword bids across one or more search engines so that that marketers can make adjustments to their pay-per-click bids. This patent may impact any party that is in the business of selling keywords for advertising and marketing. The challenge is to determine whether the patent is valid.

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Prior Art

Publications Published Prior to December 20, 2001

December 9th, 2008

This patent application was filed on December 20, 2002, resulting in an earliest date of invention of December 20, 2001. While it is possible that the invention did not occur until after December 20, 2001, finding relevant prior art that published before that date assures it application. Publications can include any form of printed or electronic publication that discusses one or more elements of the claim of the patent.
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Products On Sale, Offered for Sale or Publicly Used Prior to December 20, 2001

December 9th, 2008

This patent application was filed on December 20, 2002, resulting in an earliest date of invention of December 20, 2001. While it is possible that the invention did not occur until after December 20, 2001, finding relevant prior art before that date assures it application. Such prior art may include products embodying the invention that were sold, offered for sale, or publicly used by the patent holder, an inventor, or any third party prior to December 20, 2001.
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Information that this Process was Public Knowledge or Publicy used Prior to December 20, 2001

December 9th, 2008

This patent application was filed on December 20, 2002, resulting in an earliest date of invention of December 20, 2001. While it is possible that the invention did not occur until after December 20, 2001, finding relevant prior art before that date assures it application. Such prior art may include processes embodying the invention that were in the public domain or publicly used by the patent holder, an inventor, or any third party prior to December 20, 2001.
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Patents and Published Patent Applications Filed in the U.S. Prior to December 20, 2001

December 9th, 2008

This patent application was filed on December 20, 2002, resulting in an earliest date of invention of December 20, 2001. While it is possible that the invention did not occur until after December 20, 2001, finding relevant prior art before that date assures it application. Such prior art may include patent issued before December 10, 2002, and/or published patent applications that were filed in the U.S. prior to December 20, 2001.
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Knowledgeable Persons

December 9th, 2008

Often times one of the best means of identifying prior art is to contact persons involved with the development of this invention or persons involved with the development of inventions cited as prior art in the patent application (click on Read the Patent, find the Citations section of patents and other prior art, click on one of those items, and find the named inventor or author).
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Paid Search Engine Tools complaint against Microsoft and Google

MediaPost News, February 18, 2008