Patent 7,043,450 (the '450 patent) has been asserted by Paid Search Engine Tools, LLC against Microsoft Corp. and Google, Inc. in federal district court alleging patent infringement. The '450 patent pertains to a system for monitoring keyword bids across one or more search engines so that that marketers can make adjustments to their pay-per-click bids. This patent may impact any party that is in the business of selling keywords for advertising and marketing. The challenge is to determine whether the patent is valid.
WHAT'S NEEDED: REQUEST FOR INFORMATION
Prior Art
Knowledgeable Persons
December 9th, 2008
Often times one of the best means of identifying prior art is to contact persons involved with the development of this invention or persons involved with the development of inventions cited as prior art in the patent application (click on Read the Patent, find the Citations section of patents and other prior art, click on one of those items, and find the named inventor or author).
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